As of December 19, 2014 - Minimum 20 minute delay.
The Kroger Co. (NYSE: KR), headquartered in Cincinnati, OH, is one of the world's largest food retailers, with fiscal 2013 sales of $98 billion. Kroger spans many states with store formats that include grocery and multi-department stores, convenience stores and jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. Our wide variety of store formats is among our key strengths that set us apart from our competitors. We believe that our Customer base is becoming increasingly diverse – not only in terms of ethnicity, but also in terms of income levels, household mix and purchasing patterns.
Kroger has grown identical supermarket sales for an unparalleled 42 consecutive quarters. We are able to deliver this level of consistent performance quarter after quarter thanks to our associates' determined focus on serving our customers, which is a key pillar of our Customer 1st Strategy. Identical sales are the most visible indicator available of a retailer's relevancy to its customers, which is why we pay so much attention to this trend. Kroger continues to increase market share year over year.
We continue to differentiate ourselves via the joint venture we formed to create dunnhumbyUSA, a consumer insights company. Years of experience with dunnhumby have made us exponentially better at personalization and individualized rewards. By deepening our focus on our customers, we have redefined our business model and made it more sustainable than ever. We leverage our dunnhumby relationship to strengthen our understanding of shopper behavior over time, and we continue to increase the number of loyal households shopping with us. We are building relevant and personal connections with each customer and that requires fresh new ways of thinking about our markets and our competition. Our customers tell us we are continually improving in the delivery of the right products at the right price, with great service and an enhanced shopping experience, and that lets us know that we are not the same company we were even a few years ago.
Kroger, one of the world's largest retailers, employs more than 375,000 associates who serve customers in 2,642 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 787 convenience stores, 324 fine jewelry stores, 1,261 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.