Kroger has grown identical supermarket sales for an unparalleled 45 consecutive quarters. We are able to deliver this level of consistent performance quarter after quarter thanks to our associates' determined focus on serving our Customers, which is a key pillar of our Customer 1st Strategy. Identical sales are the most visible indicator available of a retailer's relevancy to its Customers, which is why we pay so much attention to this trend.
As identical store sales growth would indicate, Kroger continues to increase market share year over year. In fact, fiscal 2014 represented our 10th consecutive year of market share growth.
We continue to differentiate ourselves through Customer insights gained by analyzing Customer shopping habits and behavior gathered from our loyal Customers. Years of experience in data analytics have made us exponentially better at personalization and individualized rewards. By deepening our focus on our Customers, we have redefined our business model and made it more sustainable than ever. We leverage our data and analytic capabilities to strengthen our understanding of shopper behavior over time, and we continue to increase the number of loyal households shopping with us. We are building relevant and personal connections with each Customer and that requires fresh new ways of thinking about our markets and our competition. Our Customers tell us we are continually improving in the delivery of the right products at the right price, with great service and an enhanced shopping experience, and that lets us know that we are not the same company we were even a few years ago.
Kroger employs nearly 400,000 associates who serve customers in 2,625 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, King Soopers, QFC, Ralphs and Smith's. The company also operates 782 convenience stores, 326 fine jewelry stores, 1,330 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America. Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.