The Kroger Co. (NYSE: KR), headquartered in Cincinnati, OH, is one of the world's largest food retailers, with fiscal 2015 sales of $109.8 billion.
Kroger spans many states with store formats that include grocery and multi-department stores, convenience stores and jewelry stores. We operate under two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. We believe that our Customer base is becoming increasingly diverse – not only in terms of ethnicity, but also in terms of income levels, household mix and purchasing patterns. Our wide variety of store formats is among our key strengths that set us apart from our competitors.
Kroger has grown identical supermarket sales for an unparalleled 49 consecutive quarters. We are able to deliver this level of consistent performance quarter after quarter thanks to our associates' determined focus on serving our Customers, which is a key pillar of our Customer 1st Strategy. Identical sales are the most visible indicator available of a retailer's relevancy to its Customers, which is why we pay so much attention to this trend. As identical store sales growth would indicate, Kroger continues to increase market share year over year. In fact, fiscal 2015 represented our 11th consecutive year of market share growth.
We continue to differentiate ourselves through Customer insights gained by analyzing Customer shopping habits and behavior gathered from our loyal Customers. Years of experience in data analytics have made us exponentially better at personalization and individualized rewards. By deepening our focus on our Customers, we have redefined our business model and made it more sustainable than ever. We leverage our data and analytic capabilities to strengthen our understanding of shopper behavior over time, and we continue to increase the number of loyal households shopping with us. We are building relevant and personal connections with each Customer and that requires fresh new ways of thinking about our markets and our competition. Our Customers tell us we are continually improving in the delivery of the right products at the right price, with great service and an enhanced shopping experience, and that lets us know that we are not the same company we were even a few years ago.
Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to our 2,231 pharmacies, 784 convenience stores, 323 fine jewelry stores, 1,387 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America's most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.